Returning To Work - Create your Personal Brand
Build an authentic personal brand and reposition yourself for your new ideal job
The first milestone is achieved you did the three steps to Clarify our first C of the &ahead 3 Cs methodology to come up with your career strategy for reentering the workforce or reinventing your career.
Having career clarity and a few job scenarios in mind which fullfil your skills, interests and work life balance requirements it is now important to look into the uniqness of your profile and see where you should adapt, and add or emphasise some of your experience, skills you gained, courses you took to create your aspiring new career story and create or reinvent your personal brand to be visible or apply for your new ideal job as a next step.
What is your brand ? Jeff Bezos, Founder of Amazon describes it as follows: “Your brand is what people say about you when you’re not in the room.”
Why is Personal Branding more and more important for Career Success? 70% of employers use social media to screen candidates during the hiring process and 43% of employers use social media to check on current employees. How to build it? We recommend to use the Personal Branding Canvas.
How do you Create your Personal Brand?
A tool which can help you to build your personal brand as part of your job clarification process is called the Personal Branding Canvas (an adapted version of a business canvas). Working on the Canva will lead you to your target audience, areas you still should invest in and most importantly why you are unique and the benefits you bring for you audience. You could then come up with a personal branding statement and convert it to an elevator pitch and use the statement to introduce yourself to your specific target group.
Example:
I, Full Name
Help my target group to reach their goals / solve their problems with
My USP – my secret sauce through my achievements
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Tools
Personal Brand Canvas
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Our Top 3 Tips
#1 Tip: Think about your core compentencies and uniqueness
#Tip 2 What problem of your target audience are you solving
Tip # 3 What is your secret sauce – Don`t overthink it!
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Career Path Support
If you need a review of your CV or LinkedIn profile or one on one one coaching, we have several packages that will fit your needs. Please check out career path packages here.
We work with individuals at all stages of their career to help them enter new paths, strengthen existing careers, or simply find an exciting and engaging new job. we look forward to seeing you at one of our many on-line or physical present events or coaching you in 1 on 1 sessions.
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